Galaxy Securities: When the IP layout of "Millet Economy" was carried out, the china galaxy Securities Research Report indicated that "Millet Economy" was highly prosperous, and high-quality IP was the key. In 2024, IP products will continue to maintain a high degree of popularity, from Xiaoma Baolika brand in the first half of the year to Guzi store and Jellycat pop-up shop since the third quarter, with strong market demand. It is believed that IP creation is the core of "millet" and tide play consumption, and the influence of IP plays an important role in attracting fans and integrating multiple formats. As the key to accumulate users and break the circle of products, high-quality IP can attract consumers and extend the product life cycle. Therefore, in the current environment of high market attention and strong demand, the high prosperity of high-quality IP products is expected to be maintained. It is suggested to follow up on two tracks: the track with stable performance foundation or obvious supply-side recovery, and the track with high cost performance, and the elastic variety with incremental dimension or improvement of external factors: 1) Hong Kong stock Internet: the profit improvement expectation of Head Internet Company is strengthened, and the cost performance of investment is prominent. It is suggested to pay attention to Tencent Holdings, which has steady growth in various businesses and stable fundamentals, and the Internet video platform company, which turned losses for the first time in a single quarter and continuously improved its profitability. 2) Publishing industry: The publishing industry will accelerate the development of digitalization, personalization, customization and intelligence, and the new amount of AI+ publishing and research business will bring new opportunities to the industry, and the market value management of central enterprises will be included in the assessment. It is suggested to pay attention to: Shandong Publishing and Southern Media, which are stable in fundamentals and have certain business incremental space; 3) Cinema & Game Industry: High-quality content is always a scarce resource in the industry. It is suggested to pay attention to the game and cinema companies under AI empowerment: Shenzhou Taiyue, Bona Film, WANDA CINEMAS and so on, which have rich content reserves. 4) With regard to IP derivatives, it is recommended to pay attention to POP MART, the leader of the IP craze retail market.Australia's business confidence has fallen sharply, and the economic outlook is not optimistic. Australia's business confidence index fell sharply in November, and the current situation index measuring employment, sales and profitability has further weakened, once again indicating that the private sector in the economy is facing heavy pressure. According to a survey released by the National Bank of Australia on Tuesday, the business confidence index dropped by 8 points to -3, reversing the gains in October. The status quo index dropped from 7 to 2. "Overall, the survey shows that growth continued to be weak in the fourth quarter," the bank said in the report. As the capacity utilization rate is still above average, it may take more time for price pressure to fully return to normal. The Reserve Bank of Australia will announce its last interest rate decision this year in a few hours, and it is almost certain that the policy interest rate will remain at a 13-year high of 4.35%. Last week's data showed that Australia's GDP was weak again in the third quarter, prompting traders to advance their expectations of interest rate cuts from May next year to April.China Xinbao signed a strategic cooperation agreement with the Henan provincial government, and "Henan released" the news of WeChat official account on December 10th. Recently, China Export Credit Insurance Corporation and the Henan provincial people's government signed a strategic cooperation agreement to promote a higher level of opening up in the new era. According to the strategic cooperation agreement, China Xinbao and the Henan Provincial People's Government will give full play to their respective advantages, continuously expand and deepen multi-field and multi-level cooperation in the field of opening up, take various measures to stabilize foreign trade, consolidate traditional markets and expand emerging markets; Actively cultivate and expand foreign trade entities and improve the level of digital trade empowerment and financing facilitation; Expand the new kinetic energy of foreign trade development and create new advantages of cross-border trade hub services in central China; Strengthen the chain stabilization of key industrial chains and actively implement the strategy of "going out"; Deepen the construction of Henan's "Belt and Road" platform mechanism, build an overseas risk prevention and control system, jointly promote the high-quality development of Henan's foreign trade and economic cooperation, and promote Henan's high-level opening up.
The Singapore Straits Times Index was basically flat at 3,795.86.CICC interprets the meeting of the Politburo in December: the fiscal policy next year is expected to be significantly higher than this year. CICC issued a document saying that the tone of the Politburo in September will be continued, and this Politburo meeting will further inject confidence into the market, and there will be many new formulations in policy. From the perspective of policy objectives, the demand for growth is more clear, and the expression of "property market and stock market" is also very clear. From the policy direction, expanding domestic demand ranks first, and the tendency to boost consumption and improve people's livelihood is further highlighted. From the policy tone, monetary and fiscal policies are more active, and "extraordinary countercyclical adjustment" is put forward for the first time. In terms of specific policy prospects, we believe that the following aspects are worthy of attention: the intensity of fiscal policy next year is expected to be significantly higher than this year; The loose space of monetary policy may be opened through comprehensive policies, and the structural monetary policy may be significantly overweight; Expand domestic demand in an all-round way, and incremental measures may focus more on consumption; Further promote reform and opening up. Generally speaking, the policy mix is in line with what we judge as "tight credit, loose money and wide finance" in the second half of the financial cycle.The overall scale of bonus ETF exceeds 71.1 billion yuan, leading the products to exceed 20 billion yuan. As the largest dividend ETF at present, on December 6, the scale of Huatai Bairui bonus ETF rose to 20.121 billion yuan, becoming the first dividend ETF to exceed 20 billion yuan. According to the data, the product takes the dividend index of Shanghai Stock Exchange as the benchmark for performance comparison and adopts the investment strategy of complete replication method. As of December 9, the product had a floating profit of 18.21% during the year. According to the reporter's incomplete statistics, as of December 9, 13 bonus ETFs have been newly established this year (excluding QDII funds, Hong Kong Stock Connect and other overseas products). On the whole, there are 37 bonus ETF products with a market size of 71.185 billion yuan. In the current market environment, dividend investment strategy has strong appeal. (Securities Daily)
Foreign media: Hungarian Prime Minister Orban posted that he met with Trump and Musk at Haihu Manor. According to CNN and Russian Tass News Agency on the 9th, Hungarian Prime Minister Orban went to the United States at the invitation of President-elect Trump, and met with Trump at Haihu Manor in Florida. American billionaire Musk also attended the talks. According to the report, Orban posted on social media X on the 9th: "America today. The future has begun! One afternoon at Haihu Manor with Trump, Musk and Mike Valcz (appointed by Trump as US National Security Adviser-Editor's Note). " (World Wide Web)Guotai Junan: Actively grasp the double-low and low-premium convertible bonds with high selective price and good flexibility. Guotai Junan said that the probability of short-term risk events is not high, and the liquidity of the domestic stock market is also supported. Considering the A500 opening of positions, the allocation of insurance and wealth management products and the year-end ranking of funds, we should actively prepare for the new year-end rebound of China stock market from December 2024 to January 2025. Actively grasp the new year's rebound, high selective price and good flexibility of double low and low premium convertible bonds.More than 1,000 A-share companies have issued shareholder return plans, and both the mid-term dividend and the third quarterly dividend reached record highs this year. Since the beginning of this year, more than 1,000 A-share listed companies have issued shareholder return plans, focusing on the company's long-term and sustainable development, and making institutional arrangements for profit distribution in the next three or five years based on the actual business development and shareholders' wishes. Among them, many leading enterprises with large market capitalization have made high dividend commitments. Judging from the dividend situation in 2024, under the guidance of policies, the dividend rhythm of listed companies has been continuously optimized. During the year, the number and amount of A-share listed companies that have announced interim dividends and third quarterly dividends have set a new record, and the awareness of listed companies to repay investors has been continuously enhanced. (Economic Information Daily)
Strategy guide 12-13
Strategy guide
12-13